There is hardware attached to Google Stadia

Google Stadia

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Apr 22, 2019
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GAME boss Martyn Gibbs is "erring on the side of excitement" when it comes to Google's new Stadia streaming service.
Streaming services have been a major disruptive force in the television and film markets, with offerings such as Netflix significantly impacting sales of physical DVDs and downloads.

Google Stadia does feature accessories for retailers to sell, but the ability to access content instantly is a potential threat to businesses still built around buying and selling physical discs. Nevertheless, GAME feels that it can benefit from any significant investment in expanding the gaming audience.

"We believe that all of the major investment coming into gaming is welcomed," Gibbs tells us after the firm's latest financial results. "If Google can bring more people to play games more often, then obviously we believe we will benefit from that.

"I think that it will take some time to take hold. And then we've got, as every journalist has written, about 400 questions that aren't yet clear on any of the models, or how cross-play would work, what the games would be, the ownership model... There are so many unanswered questions, it is difficult to understand what the size of this would be. We'd err on the side of excitement that there is so much more development money being pumped into games."

https://www.gamesindustry.biz/articles/2019-03-22-game-excited-by-google-stadia