Microsoft, Sony, and Google are investing in subscriptions and streaming to give gamers more choice


May 1, 2019
First introduced in 2002, Xbox Live launched the video game industry into the internet era and completely changed the way that video game companies engaged with their customers online.

Paying for Xbox Live as an eager teenager was my first exposure to digital subscriptions. Now, in an era where services like Hulu and Spotify are synonymous with entertainment, there are nearly a dozen different video game subscription services to choose from.

For example, Apple plans to curate a collection of more than 100 games for iPhone owners; Google is launching a massive cloud gaming platform to stream video games directly to players in 4K; and Microsoft, Ubisoft, and Electronic Arts are all offering subscribers access their massive catalogue of games.